Lynnalogy: Wrapping Paper Design

I stumbled upon this wrapping paper design, and since I'm practically an elf I basically freaked out. I love this idea for wrapping paper! And it is completely universal for so many holidays! The gift giver in my is screaming and full of joy right now. I couldn't find much info on it besides... Design and art direction: Fabio Milito, Francesca Guidotti. So super props to them!